Blanc Kara Hotel is a boutique hotel located in South Beach Miami dedicated to trends, design, and creation, becoming a place where elegance is a lifestyle.
Since the opening in 2014, the hotel has been focusing on providing the best experience to its guest, putting aside all the digital aspects of the business.
With a constant need to improve, Blanc Kara turned to Sharpedges Media to deliver an end-to-end digital solution to drive reservation through the official Blanc Kara website and strengthen the brand image.
The biggest challenge of Blanc Kara was to reduce its dependency against the online travel agencies because the significant part of its turnover was made on platforms such as Booking and Expedia.
This causes two main issues: a significant shortfall and the lack of user information
To achieve this, Sharpedges Media designed a customizable responsive solution to increase customer database and provide a truly personalized guest experience that encourages loyalty and drive repeat margin-rich revenue.