Samba Sol is an American Company based in Miami Florida with the aim of reinventing the traditional flip-flop to provide a comfortable, fashionable, and Eco- Friendly Sandal.
Samba Sol started with custom collaborations with prestigious hotels in South Beach and Bahamas; they recently partnered with the National YoungArts Foundation to have alumni create designs for Samba Sol to target retail customers.
With this new strategy, Samba Sol challenged Sharpedges Media to promote their freshly designed flip flops appealing to a broader audience.
Sharpedges Media involvements in this project included branding, marketing strategy, content marketing, shipping infrastructure, Amazon store, web-design, and web development.
The base of the project was to build an e-commerce website to promote Samba Sol Flip Flops.
Considering the number of models, it was required to have a system that could easily be managed by the Samba Sol team, that the reason the website has been built on Shopify platform which is without a doubt the best platform for e-commerce website because its different integration that allows managing different sales channel within the Shopify interface.
The minimalistic design reflects the eco-friendliness of the brand, Sharpedges Media also worked on the Storytelling to push the emotional attachment and enhance the brand the right way.
By studying the potential sales channel, Sharpedges Media concluded that it was essential to have an Amazon store in addition to the Shopify Store.